At this year's Employee Relocation Council Global Workforce Symposium in Chicago, Lexicon® Relocation asked attendees to share with us their strategies on how they measure the effectiveness of their mobility programs.
Transferee satisfaction: 42% of respondents felt that an employee survey provided the best measure of success of a mobility program.
It is no surprise that the traditional measurement of 'noise' surrounding an employee's relocation experience is still a barometer for determining the effectiveness of a mobility program. Global mobility and HR professionals often span multiple roles in conjunction with managing an RMC and their program. When customer satisfaction is low and noise is high, it adds to the workload of the HR team.
Technology and data analytics: 29% of surveyed visitors expressed they needed or were interested in learning more about technology tools to gather data on their programs.
The industry continues to look for the appropriate technology to collect, analyze and report data. HR professionals are eager to find data and predictive analytics tools that will enable them to define the most successful profile of an assignee, understand trends to enhance program objectives and leverage data for accurate forecasting.
ROI and retention rates: 17% of respondents indicated employee ROI and retention rates were a primary factor in determining success.
More and more, HR professionals are looking for the right formula on how to best identify key metrics needed to effectively measure ROI on employee assignments. While meeting business needs and hidden costs were identified as two metrics, the industry continues to narrow its focus on talent retention during and after assignments.
Achieve business objectives: 12% of those surveyed indicated that meeting corporate objectives was their primary focus for measurement.
Only a small percentage of those who responded expressed this as the primary method of measuring their program. However, almost all participants indicated the most successful programs were those where the global mobility function was acutely aligned to the growth and financial goals of the company.
There is no uncertainty in the fact that global mobility is on the rise. Effectively defining the right metrics for your organization is key to the success of any mobility program. The fact of the matter is, there is no one-size fits all formula. It takes the appropriate combination of the above measurements and aligning them with your culture, to prove ROI and meet business objectives.
If you’re interested in learning more about how Lexicon Relocation works in tandem with mobility professionals to assist in developing the best formula to measure your programs, contact us today.
Thank you to all those who participated and we look forward to seeing you next year in Seattle.